Way back in 2015, Just Eat approached us to develop a fun little tool to help their customers escape the Twitter noise due to hit in April when the 2nd royal baby was on its way. The idea was simple, users could log in to a custom built version of Twitter that pulled in all of their tweets and if any keywords were found in the tweets we’d swap them out for food related words.
Working closely with the in-house team at Just Eat, we wireframed the key user interactions before moving on to more polished designs. Meanwhile we worked on meeting the technical requirements: logging people in via their Twitter account, grabbing tweets and transforming the content.
Within a few weeks the website was ready, we just had to wait on the big build up to the birth.
The day came and, with some clever marketing from Just Eat, the site was a great success for them.